Graphic Design notes on Color Theory

Primary, Secondary, Tertiary

ROYGBIV is the visible color spectrum

-light travels in waves and different will appear as dif colors when has dif properties

Primary

-Pigment generated: yellow, red, blue-(Subtracted)

-Light generated: red, green, blue-(Additive)

Lighter colors are perceived as coming towards us, while darker colors look like they are receding

Color mixing, RGB, RGY, CMYK-(print process)

Monochrome-tints, shades and tones of a single hue

Grayscale: black and white only

Web Safe format RGB:hexagon compatible

Tints-add white    }

Shade-add black } to pure hue

Tones-add grey   }

Color harmony

Color wheel

opposite sides are harmonious

split complementary: opposites and two to left/right

Analagous-next two each others

Triad-triangle

Tetratic-uses rectangle

Quadrilateral- uses square

color palettes-invoke mood, location, emotion

Color Properties

cool warm bright dark saturated(lots of hue) desaturated(add white)

Color Intensity- changes based on surrounding color

Color associations- universal to all people

Some are cultural because certain things are from being raised in a certain area

Color increases recognition of a brand by 80%

Colors affects appetite

Color affects the mind