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Friday, February 27, 2015
Wednesday, February 25, 2015
Graphic Design notes on Color Theory
Primary, Secondary, Tertiary
ROYGBIV is the visible color spectrum
-light travels in waves and different will appear as dif colors when has dif properties
Primary
-Pigment generated: yellow, red, blue-(Subtracted)
-Light generated: red, green, blue-(Additive)
Lighter colors are perceived as coming towards us, while darker colors look like they are receding
Color mixing, RGB, RGY, CMYK-(print process)
Monochrome-tints, shades and tones of a single hue
Grayscale: black and white only
Web Safe format RGB:hexagon compatible
Tints-add white }
Shade-add black } to pure hue
Tones-add grey }
Color harmony
Color wheel
opposite sides are harmonious
split complementary: opposites and two to left/right
Analagous-next two each others
Triad-triangle
Tetratic-uses rectangle
Quadrilateral- uses square
color palettes-invoke mood, location, emotion
Color Properties
cool warm bright dark saturated(lots of hue) desaturated(add white)
Color Intensity- changes based on surrounding color
Color associations- universal to all people
Some are cultural because certain things are from being raised in a certain area
Color increases recognition of a brand by 80%
Colors affects appetite
Color affects the mind
Graphic File Formats Notes, Liam Conley, per 2
- All com. doc., or files are packaged in dif. formats
- the format is determined often by the files origin such as a software program like photoshop. or a digital cam.
- Graphic file such as a photo, video or artwork can be reduced in file size by using compressors
Lossy v lossles
- the 2 categorys
- w/ lossy data is “lost” or reduced for smaller file sizes but cause poor image qualt. can result in compresion artifacts
- lossles retains image data
Graph. formats
- Tif, Jpeg and Gif are the 3 most com. formats for activities such as printing, scanning and displaying over the internet
- Png is a common web format is a common web format, is high quality and can contain an alpha channel
- each format has its own dis/advantages
Tif
- tagged image format
- common format for desktop pub., print, photo, and graphic des.
- is lossless file. retains image data
- can result in larger file sizes not fit for display over internet, not browser compatible
JPG
- stands for joint photographers expert group
- created for digital photography and works best for it
- is lossly
- can reuce 10:1 w/out showing compression artifacts
- the level of compression is adjustible
GIF
- graphics interchange format
- is best for flat colors such as cartoons
- reduces image size by “indexing” color from 3 channels to 1
- is adjustible by changing color bit levels from 1 to 8
- contains no DPI data for printing
Which format should I use for ____?
Best qual. Tif Png
Smallest file size JPG
Max compatibility TIF JPG
worst choice for photos GIF
worst choice for line art JPG
Know your pixels
- Tif and JPG are best for images w/ pixels that blend in color called contiguous pixels
- Gifs are best for flat images or non contiguous pixels
alias v anti-aliase: jagged v softened
Tuesday, February 24, 2015
Thursday, February 19, 2015
File Format proj.
The smallest file size is Low JPG, however the image quality is significantly poor. The largest file size is 24 PNG, the quality is the highest but it is not too noticeable when compared to other files such as 8-128 PNG which is only really noticeable when zoomed in and has a significantly smaller file size making it the optimal choice to put online.
Friday, February 13, 2015
Wednesday, February 11, 2015
Tuesday, February 3, 2015
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