Portfolio cover

Final Design

Design Sketches

Logo Design (fixed)

Notes on Logo Branding

Notes on Corporate Identity and Logo Branding by Liam Conley

Brand

-The perceived emotional corporate image as a whole, it is the reputation both claimed and perceived

Branding

-A organizations brand or branding is essentially their public image

-A designer can create the framework for a brand, colors, fonts, artwork, style…but the audience completes the brand through an emotional reaction with it

Branding example

-Apple is an IT company that projects a humanist image, positive corporate ethics, and support of good causes

-When people use the products they connect to the brand emotionally

What is Identity?

-Corporate Identity is comprised of the visual aspects that form the brand

-Close attention is paid to executing a consistent experience for the viewer

What is Identity Design?

-The corporate identity includes strict usage of colors, font families, graphic elements and other guideline, usually detailed in a corporate identity guide

-The identity can include the logo, logo variations, business cards, labels, envelopes, and letterhead stationary

What is a logo?

-A logo is used for identification

-A logo is the simplest was=y a company or organization can represent itself, through the use of a mark or icon.

Summary

-Brand-the perceived emotional corporate image as a whole

-Identity- the visual aspects that form part of the overall brand

-Logo-Identifies a business in its simplest from via the use of a mark or icon

Logo Design

Why Vector Art?

-We create logo’s as vector art because it is flexible, powerful and easily edited, this is important when clients want to make changes

-Vector art can be scaled

Pencil to Vector

-Creating a logo design requires many phases

-many meetings and review sessions are required to arrive at a design that works

-Converting a simple pencil sketch to vector art requires establishing graphic style, color, line and shape

Final Art: Graphic Style

-Decide what your “graphic style” will be

-Will it be bold, simple and cute?

Or sleek, technical and sedate?

Or cartoony, fun and cool?

Or high tech and 3ds?

-There is a wide range of styles to choose

-Choose what fits your concept and market

Line quality

-Line Quality refers to the smoothness and precise nature of your lines

-We use the pen tool to create perfect smooth lines

Line shape

-if you have line art in your logo your line shape is important

-Do you want an artistic look to your line? Try a Custom “Art Brush” from the Brush library

Color Matters

-Color makes a huge difference; use colors that are appropriate for your design

Logo Design Rules

-Describable

-Effective without colour

-Memorable

-Scalable

Design Styles

-Style 1: typeface focused. This style relies on a typeface to create the logo design, creativity is utilized in the proximity

-Style 2;mixing typefaces. This style uses 2 different fonts must be similar

-Style 3: typeface + graphic elements

-Style 4: typeface + shape/symbols

-Style 5:Graphic focused design. Typeface plays a supporting role

Final Fantasy design project

This was the original design for the Final Fantasy series designed by Yoshita Amano in 1987.

This was the American Design using its own custom font.

Yoshita Amano decided to go with a more artistic angle in 1988 trying to make the text look like a dragon

Yoshita Amano a similar design for the third game

In 1991 Amano decides to change the font design to english and has artwork of his put with the text

The American version sticks with their design and names the game two because they did not release the other games.

Amano decides to continue with the style that he used previously and will continue to do so for the rest of the games. His artwork is in the background of the text instead of next to the text. The Dragons tail also surounds the "A".

Amano uses the same text with the protagonist in an amor used in the game.

The American company use the previous style.

When Final Fantasy seven comes out the developing team changed and the American team decide to use the Japanese design as well. This design has a meteor in the background.

In this design it shows the male protagonist holding the female protagonist.

In this design a crystal is seen in the foreground of final and in the background of fantasy

In this design it shows the summoner of the game casting magic in the background

This design shows an army above the title, representing the m.m.o. aspect of the gameplay

This design shows a class called a judge, the games antagonist, in the background.

This design is the only design with an outline of the font other than white, being turquoise. The background design features a character called the cocoon.

2D image of the package design